More than 150 participants from the private and public sectors as well as educational institutes attended a half-day seminar on 21 September for a comprehensive briefing on the latest trends and product developments set to impact the Thai tourism industry in the years ahead.
Organised by the Tourism Authority of Thailand’s (TAT) Tourism Marketing Development Centre in collaboration with the Thailand Research Fund, the seminar focussed on the topic “Tomorrow’s Tourism: The Future is Now”.
In his opening remarks, Mr. Chattan Kunjara Na Ayudhya (in photo, centre), TAT Deputy Governor for Tourism Policy and Planning, said the seminar was intended to boost capacity building for tourism industry personnel and help them sharpen their studies and strategies in line with the times.
He said, “The objective is to make all sectors aware of the importance of the tourism directions and future trends. This will help the entire industry raise the quality of work being done at all levels to make Thailand a major destination in line with the Thailand 4.0 development strategy.”
Mr. Chattan said TAT was making every effort to share useful information and knowledge to upgrade industry standards, build a strong tourism academic network, and spark creativity. He also thanked the Thailand Research Fund for supporting the seminar.
Expert speakers delivered talks on four topics:
“Overview of Thai Tourism in the Future” by Dr. Jutamas Wisansing Ph.D., Executive Director, Perfect Link Consulting Group. She discussed global trends and how the Thai tourism industry would need to adapt in line with changes in technologies and demographics.
“Big Data Big Picture” by Mr. Shivek Sachdev, Managing Director, Mindstree Co., Ltd. He focussed on how travel industry researchers and executives can process and analyse the vast amount of information that is now widely available, thanks to the Internet Revolution.
“Future of the Chinese Market” by Dr. Danaitun Pongpatcharatrontep , Ph.D, Chief of the Intelligence Centre, CAMT Digital School, Chiang Mai University. He highlighted the ways Chinese travellers are now booking travel and some of their popular products and attractions in Northern Thailand.
“ICON Siam” by Mrs. Jiraporn Srisa-an, Senior Vice President Marketing Promotions, Siam Piwat Co., Ltd. She briefed delegates on this upcoming multi-million dollar project now under construction on the Chao Phraya River, and how it will become yet another major tourism landmark for Bangkok and Thailand.
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